My Life Journey Erikson s Theory - 2228 Words

My Life Journey Michael Nguyen Psyc 2314 St. Phillips College Michael Nguyen Psyc 2314 8/8/2016 My Life Journey: Erikson’s Theory For my life journey I have chose to use Eric Erikson’s theory I have decided to use his theory because to me his theory suited my life appropriately. Eric Erikson is a well known theorist from the twentieth century, he has produced many theories. One of his most known and recognized theory is the psychosocial development. This theory describes the steps a person goes through in life. There are nine stages in his theory. Originally his theory only eight steps, but his wife found the last step after his death and published it. The nine stages are: trust vs. mistrust, autonomy vs. shame and doubt, initiative vs. guilt, industry vs. inferiority, identity vs. role confusion, intimacy and soliditary vs. isolation, generativity vs. self absorption and stagnation, and integrity vs. despair. Although, I have not gone through all of these steps yet due to my age I am only twenty two. I will speak about the steps I have gone through so far. During the first stage of Erikson’s theory trust vs. mistrust – hope it includes from infancy to the first two years of life. The main importance is on the mother and father’s development skill and care for a child, particularly in terms of visual contact and touch. The child will build up hopefulness, trust, confidence, and security if correctly cared for and handled. If a child does not receive trust,Show MoreRelatedErik Erikson s Psychosocial Development Theory1518 Words   |  7 PagesABSTRACT This research paper will show a thorough review of Erik Erikson s Psychosocial Development Theory, specifically the transition from adolescence to adulthood. Psychosocial Development, according to Erik Erikson, is a continuity of crisis throughout our lifespan; these challenges will shape our personality and the way we perceive our surroundings. In addition to this, the different stages mentioned in this Theory complement each other and help us to develop the tools to achieve a sense ofRead MoreSocial Development And Journey Towards Autonomy876 Words   |  4 PagesIn 2009, I decided I wanted to be on birth control, even though I did not fully know my body or complete family history. Soon after, I suffered from a Pulmonary Embolism, a blood clot in my lung. The shortness of breath and severe agonizing chest pains were almost too horrible to bare. My life almost came to a screeching halt. It was then I found out my family suffered from a genetic disorder and my mother realized we ne eded more open communication. Having open communication with in the family positivelyRead MoreSpiritual Formation1595 Words   |  7 Pageswill try to illustrate my hypothesis of spiritual formation throughout the lifespan by using my interpretation of a collection of theories. The theories I will refer to include Piaget’s Cognitive Development Theory, Erikson’s Psychosocial Theory, and Kohlberg’s Development of Moral Reasoning Theory. In Piaget’s Theory of Cognitive Development, he develops a theory of cognitive development that occurs in stages from persons under two years of age through age 14. Piaget’s theory relates to the cognitiveRead MoreErik Erikson s Psychosocial Theory Essay1641 Words   |  7 PagesErik Erikson’s psychosocial theory states that we go through 8 developmental stages in life. Erikson states that these stages are necessary in the progression and development of human growth from infancy into adulthood. Each devel opmental stage presents a crisis that must be resolved during that stage for a healthy development. Erik Erikson’s psychosocial theory outlines that we develop in psychosocial stages instead of psychosexual ones. I agree with Erikson because one might not get through theRead MoreLearning Cannot Always Just Be In The Classroom Which Is1376 Words   |  6 Pagesservice with children at the Journey Church Base Camp I got to learn in real life what children are like when they are still developing and learning. I chose the Journey Church Base Camp for my service to see how children can learn about religion and how this can factor into their development. In the weeks prior to my service, I learned about behaviorism, parent involvement, Piaget and Vygotsky’s theories about learning, the information processing theory, and Erik Erikson s eight stages through lecturesRead MoreJean Piaget And Erik Erikson Essay1187 Words   |  5 Pages Currently, teachers still are using theorists work when dealing with children in a school setting. Both Jean Piaget and Erik Erikson were great Theorists, that works help us understand children’s thought processes and skill sets. Teachers are interacting with their students based on developmental and skill age-appropriateness, while incorporating foundations of theorist teachings. A child-theorist’s research can provide an understanding of how and why children behave, as well as how they processRead MoreThe Psychosocial Theory Of Life Span Development2486 Words   |  10 Pages Developmental Analysis Melissa Snyder Liberty University Abstract Life span development, and ultimately who we are and become as a person, is influenced by many different things that include biologic, cognitive, and socio-emotional factors. These different areas of development can be positively or negatively affected by environmental factors and stressors. If those negative environmental factors are not dealt with by the time a person reaches adulthood, thereRead MoreAdolescent And Their Concept Of Self1584 Words   |  7 Pagestheir own unique timetable. The following sections will more thoroughly explain and explore each of these developmental areas and discuss the developmental milestones that occur along the way. This life transitional period is discussed with reference to two major theories of development. These theories give nurses better understanding of the adolescent patient and how to streamline care towards their needs. The term self-concept is generally used to refer to how someone thinks about, evaluates orRead MoreThe Application Of Psychological Perspectives Essay1397 Words   |  6 Pagesthroughout the years, however, my favourite comes from Emma Zara O’Brien: â€Å"Psychology is the study of people: how they think, act, react and interact. Psychology is concerned with all aspects of behaviour and the thoughts, feelings and motivations underlying behaviour. In their search for the causes of diverse forms of behaviour, psychologists take into account biological, psychological and environmental factors.† There are numerous schools of psychology with many contrasting theories including the HumanistRead MoreAssimilation And Schemas1387 Words   |  6 PagesAssimilation, Accommodation, and Schemas. Consider Piaget’s concepts of assimilation and accommodation. What stages in Satir’s model accounts for these schemas? Jean Piaget s hypothesis of cognitive development proposes that kids move through four unique phases of mental development. His hypothesis centers around understanding how children acquire knowledge, as well as on understanding the nature of intelligence. As children interact with their general surroundings, they constantly include new

Dilemma Of Philosophy Of Education Free Essays

The decreased visibility and influence of philosophy of education on the educators’ community at large needs some deliberation. Rene Arcilla (2002) opened the debate with an essay on the subject. This was discussed with a number of educators who had different opinions with some even denying that there was a malady, while others agreed that while it did exist, the causes for the same were different. We will write a custom essay sample on Dilemma Of Philosophy Of Education or any similar topic only for you Order Now Eric Bredo argued that the problem is due to tension between philosophical credibility and making it relevant to education. The present confusion is apparently that of identity. Harvey Siegel on the other hand states that the crisis is only in the minds of philosophers and states that Arcilla’s argument that philosophers have neglected educators is not valid as educators are not just the K-12 school personnel. (Arcilla, 2002). Barbara Stengel has identified Arcilla’s anxiety with his personal dilemma of identity and indicates that if the role of educational philosophy is to integrate between the two then it is time to undertake the same through action rather than worrying about it. Kathleen Knight Abowitz seeks a solution to the problem in communication by adoption of multifarious approaches by the philosophers of education to include different languages, contexts and concerns of the audiences. Donald Arnstine belongs to the school with does not find any relevance in interaction between philosophers and educators and believes that each operates at a different level and calls for a review of the policy making process. Frederick Ellett feels that there is interaction between philosophers and educators when it involves a level higher than the K-12 educators while Audrey Thomson feels that the problem lies in the unequal relationship wherein philosophy attempts to be the master of the discourse attempting to explain to education how to do better. Gary Fenstermacher is of the view that the issue is overplayed and feels that philosophers and educators are talking with one another. He feels that both are important and right in their own context. On the whole these views of various authors provide many paths for consideration and reflection on the philosophy of education. How to cite Dilemma Of Philosophy Of Education, Papers

Narrative Report on the Job Training free essay sample

Our school, General de Jesus College let us students to engage and experience the things happening in the actual world of Business through our On-The-Job-Training(Internship) in banks, auditing firms, and other business establishments related. We have given 250 hours to undergo and pursue this training that will help us to acquire knowledge and skills that will serve as a tool to face the challenges of life in the future. It will set our mind of what does a real world of accounting is all about. Others think that accounting matters only on numbers or quantitative information; however, it also matters or related in decision making and business operations. It also somewhat related to the development of our skills in communication, leadership and management. Thus, experience is vital to one’s improvement and preparing students to their career is the best way to set them on success. To hold this On-The-Job-Training (Denfhel Heart an Business administration) has chosen (Rural Bank of Jaen) as a training ground in promoting professionalism. Goals/Objectives of the On-The-Job-Training: On the Job Training is one method by which students ar exposed with different work situation designed to give students an opportunity to experience and a chance to apply the theories and computation that they have learned from the school. It also helps the students to acquire relevant knowledge and skills by performing in actual work setting. During and after training, It should be able to gain both Office Management and Personal skills to be acquired: A. Office Management Skills: 1. Provided opportunities to go through the actual methodologies of a specific job using the real tools, equipments and documents. To learn more about his/her chosen field and practice what he/she have learned from the academy. 3. To provide the students with a venue to achieve efficient knowledge to the use of office management skills in industry, government and academy. 4. Build up the student’s competence, professionalism in dealing with people, quality awareness, collaboration skills, critical thinking abilities, discipline, ingenuity and independence. 5. Provide agencies with opportunities to observed and evaluate potential staff. 6. Strong organizational skills and high ethical standards. Ability to communicate with people at all levels. 8. Good judgement, discretion and initiatives. B. Personal Skills: 1. To gain self confidence and maturity through attention to qualities which are needed in the word of work to prepare us. 2. To learn how to communicate with others. 3. To acquire ability to work harmoniously with employers, workers and customers. Core Values of the Organization Being Observed: The following are the organizational values, knowledge and ability that I have taken and developed during our OJT to become Productive Individuals. ? Commitment We will be responsible in the performance of our assigned tasks as we dedicate ourselves to the vision and mission of the company and also to the goals of our school to have this training. ? Integrity We are committed to uphold ourselves to the principles of honesty and transparency in all our actions. Furthermore, we should not be easily influence by others and to take unnecessary actions that will let us in breaking our integrity. ? Interpersonal Relationship In order to have better communication with the employees/workers, they are always open to us whenever we have questions or we need some help. And because of regular communication with the employees, officials and co-trainees through daily encounter is one of the nice practices in order to develop not only our skills but in improving our relationship with them and to others. ? Teamwork Teamwork is really important in any organizations existing. We are committed to work as one family to achieve our common goal in the spirit of cooperation, mutual respect and trust; thus, teamwork must always be present. ? Confidentiality All financial and non financial date are confidential in nature. So we should not disclose it with third parties. The transactions are all about thousands and even millions of peso so that we should not disseminate it to the public particularly the withdrawals or deposits taken by the NRLBSL or the client involved. What we have heard or seen in the bank, will leave in the bank. ? Professional Behaviour We are in the actual workplace, so we are practicing the world of professionalism that’s why we must act as professionals and we should maintain our behaviour in and outside the establishment. And I think we have complied with relevant laws and regulations of NRBSL and avoided any action that discredits us from our internship. ? Enthusiasm On my training session, I have given more importance on it. At first, I thought that it’s not easy to take OJT because there are lots of tasks and activities to be assigned and performed. But in enthusiastic way, â€Å"Even if you are tired, don;t stop on your work, stop when you’re done†, and that’s really true to become Productive. ? Politeness We should respect our employee/ co-workers all the time. Always greet the clients, employees, officials, and co-trainees or smile at them at chances. ? Punctuality To be a productive person you need to be punctual. There should be no space of being late as the saying goes by that â€Å"Time is gold†. Every seconds of our life counts and is really important. We don’t need to waste our time and we should have proper time for each specific action. Honestly, I go to NRBSL on or before 8:00 in the morning to practice this important value. An Evaluation of My Training: A. Office Producers I Learned and Applied: During our On-The-Job training. I learned some things that really helped me to improve my skills. ? I learned to manage time. ? I learned how to use photocopy machine that I didn’t know how to use before. ? I become familiarize in the nature of banking. I learned to ask someone’s help whenever I don’t know how to do. Because in my mind there’s a saying â€Å" marunong ang nagtatanong†. ? I become responsible. ? I become more polite to others in the way to greet them. ? I become more patience in the tasks given to us. ? I learned to have confidence and strength to overcome my fears. B. Activities or Tasks Performed at the New Rural Bank of Jaen This present the entire training period with the activities done by the trainee. It also shows the accomplishments and skills being enhanced during the Internship period that gave them the best training ground as a beginner. In doing a task, we must exert our full effort into the maximum level in order to do what the task requires. The following are the tasks that I have peformed during my 250 hours of On-The-Job training. Problems Encountered During Training and Solution Everyone has a problem, even in school, family and organization. When I was on my training at Rural Bank of Jaen, I encountered problem which is the feeling of being not welcome in their company, I felt that some employees don’t like me, maybe they don’t want me to be part of their tasks. This problem isn’t a big deal, I didn’t say to anyone about my feeling I just kept it on my own because I’m not sure if my feelings is true. Maybe my interpretation was wrong that’s why I persuade to do my best to finish my tasks that they given. Maybe God was testing my patience at that time. As the day passes, I realized that my analysis about them was wrong. They’re just only serious during working hours. Self Assessment Intelligence is one of the key to succeed. No one can take it away from us. But having knowledge isn’t enough to succeed. We need to use it on the right way. We have to persist to anything undertaken to attain our goals. On my training I learned a lot such as improving my whole personality in terms of socialization and vision towards life. I’d realized that problems in life are like problems in work, we must search for the best solution. We couldn’t solve it without co-workers, co-trainees and employees. It’s like the saying â€Å"No man is an island† in other words, we couldn’t live only with ourselves we need the help of other people to overcome the problems in life. During the days of my training I’d familiarized what are the transactions in the bank was. But just like in real life we couldn’t avoid to commit mistakes. No one is perfect, I remember one time that I committed a mistake, they didn’t blame me instead they teach me how to do the task correctly. Sometimes the more we commit mistakes the more we learned the lesson because as what they said we’ll learn a lot from our own mistakes. SO in the near future I’ll apply those things that I learned during my OJT time. In this training I can say that I’m transformed into a real better person.

Stephane Mallarme Essays - Symbolist Poets, Prince Des Potes

Stephane Mallarme St?phane Mallarm?, a French poet, became one of the most important masters of French symbolism, a nineteenth-century movement in poetry that stressed impressions and moods rather than descriptions of reality (Online). The poetry of Charles Baudelaire, Arthur Rimbaud, Paul Verlaine, and others strongly affected Mallarm?'s writing (Online). He used symbolism to represent human emotions to make his poems unclear, thus avoiding direct communication with his readers (Online & World Book 110,111). Mallarm? was born in Paris on March 18, 1842 (Online). After his mother died when he was seven years old, his grandmother became his parental role model. His education included upper-class boarding schools where he often felt out of place because of his middle class background. When he was fifteen, the death of his younger sister, Maria, greatly influenced his poetic development. He turned from Romantic lyricism to much more morbid subjects like Baudelaire's Les fleurs du mal. In 1860, he received his baccalaureate degree from a "lycee" in Sens. After an apprenticeship in the Registry's office, in 1862 he had his first sonnet published in Le papillon, a literary journal. In 1862 Mallarm? married Maria Gerhard and became a teacher in Tournon. The difficult duties of teaching often interrupted his poetic work and thoughts. Although his students made fun of him, Mallarm? was not discouraged and continued his writing. After translating Edgar Allan Poe's English poems into French, Mallarm?'s chief influence became Poe rather than Baudelaire. He began to compose long imaginative poems and a prose poem called Herodiade, the biblical story of Salome who caused John the Baptist's murder. Then he wrote his best-known poem L'Apr?s-midi d'un faune (Afternoon of a Faun), which explores the difference between reality and fantasy (World Book 110,111). After moving to Paris in 1875 and becoming a teacher at College Rollin, Mallarm? began to associate with such famous French poets as Theodore de Banville, Paul Verlaine, and Gustave Kahn (Online). These and others visited him on Tuesday evenings (les mardis), and these poets became known as les mardistes. Mallarm? spoke about using words as symbols and was considered an oracle. He became known as the "Master of Symbolism" because of the great effect he had on the poets of his age. To honor his colleagues, he later wrote Toast funebre and "Le tombeau d'Edgar Poe" ("The Tomb of Edgar Poe"), a poem telling of Poe's "eternal genius" despite his sad life. This poem is one of the most often quoted poems in French literature. In 1869, Mallarm? started but did not complete Igitur: ou, la folie d'Elbehnon, twelve prose fragments of different lengths (Online). Classified as a story, a prose poem, and a drama, Igitur did not appeal to feelings but to the intelligence of the reader. It shows his lifelong preoccupation with death, infinity, fantasy, and absence. Despite Mallarm?'s requests to dispose of his Igitur notes at his death, his son-in-law, Dr. Bonninot, tried to reorganize the prose fragments and published them in 1925. In his final work Un coup de des jamais n'abolira le hasard (A Throw of the Dice Never Will Abolish Chance), Mallarm? showed his interest in musical verse form and set his words in different typefaces to illustrate visually the subject of the poem and to stress the unity of thought and sound. Mallarm? thought that one should not change or paraphrase the language of a poem (Americana 143). He believed that sacred things are surrounded in mystery and that poetry has secrets that should be protected, just as religion does. According to Mallarm?, poetry is not like music because the latter cannot be understood by all. To this poet, the silences in a poem are just as important as the words. He also thought that the reason for writing poetry is the creation of poetic language; therefore, poetry itself is the subject of all poems. Although Mallarm? tried to develop a "Grand Oeuvre," he spent so much time and energy thinking about the true nature of poetry that he was unable to write this work (Online). He sometimes suffered from depression and lack of creativity due to his changing poetic intentions, his dislike for instant pleasure in literature, and his insistence that the reader himself search for the symbolic meaning in poetry. His most important contribution is to the Symbolist Movement and modern poetry, for it shows his feeling that what can not be explained in poetry is able to be understood through exact symbolic language. St?phane Mallarm? has had great influence on twentieth century poetry, although his own poetry is limited (Collier's). His attitudes, theories, and

Sustainable marketing strategies of Target Corporation Essay Example

Sustainable marketing strategies of Target Corporation Essay Example Sustainable marketing strategies of Target Corporation Essay Sustainable marketing strategies of Target Corporation Essay Essay Topic: The Birth Mark Name Course Instructor Date Sustainable marketing strategies of Target Corporation Target Corporation is a retail company in the USA that offers high quality, trendy merchandise at discounted prices. Target is ranked after Wal-Mart as the second largest retailing company in the United States. The company is also ranked in the Fortune 500 at number 30. The company is based in Minneapolis, Minnesota and has an estimated 1,300 stores across all the 47 states. The corporation was established in 1902 in the town of Minneapolis. Initially it was called the Dayton Dairy Goods Company. However, the first target store was opened in 1962 in Roseville Minnesota. With time, target grew to become one of the largest divisions of Dayton Hudson Corporation. This culminated in to the company being renamed Target Corporation with the ticker symbol TGT on August 2000 (Rowley, 56). The corporation is ranked among the top twenty corporate company’s contribution givers in America. The company recorded an increase in revenue in 2011 to a total of $69,865. Target Corporation operates Super Target and Target.com. Target.com is an online retail store while Supper Target is a store that provides full line grocery sales as an addition to the Target retail stores. Other key business ventures of Target are Target Financial Services that has Target Visa Card and Target Red businesses. The company employs over 300,000 members of staff. The company is known by close to 96 percent of the American population. Target is also engaged in an extensive expansion plan into the region. Through the purchase of leaseholds from Zellers in Canada, it plans to operate between 100 and 150 Canadian stores by 2013. The company is also popular for its effective marketing and advertising strategies (Dayton, 54). It also plays a considerable role in corporate social responsibility. This includes social events and charitable contributions. In addition, the company employs environment friendly approaches in its operation. SWOT Analysis Strengths Brand The target brand is a strong and popular brand across 97% of the American population. Their brand promise states â€Å"Expect More Pay Less.† This brand approach in marketing has helped the company mark considerable growth rates. The brand has also become an icon in the retail sector for cool, hip and stylish. Other private brands by Target include Kool Toyz, Merona, Room Essentials, Truetech, Prospirit, Choxie, Embark and Archer farms. This is essential for a sustainable marking strategy. Market presence Target has over 1,400 stores inclusive of super target stores. These stores are often located close to a mile radius of the competitors. The presence of the stores across the country and into neighboring Canada allows easier outreach to the consumers. The expansion plan is also set to reach more consumers. Design The primary focus for target has been its design approach and strategy. This has made it relatively superior to its competitors. Proper design strategies provide the company with a unique and stylish identity that appeal to consumers. Target has initiated partnerships with leading designers such as Isaac Mizrahi, Sonia Kashuk, Michael Graves and Victoria Hages. Their design and style is based on the latest trends and styles with products that range from home furnishings and fashion. Other unique designs include prescription bottles for â€Å"Clear RX.† Innovation in marketing techniques Target has established effective marketing tactics. Their advertising campaigns also help attract new customers. They conduct continuous television, internet and print advertisements. The company also provides weekly circular ads, seasonal brochures and catalogues. The organization also makes changes and improves on its marketing program. This includes an in-store networked named â€Å"Channel Red† and refining the Target Mail program in order to increase productivity. Weaknesses Litigations The organization has been the victim of various lawsuits. The law suits filed are based on labor, trademark, copyright and personal injuries. Lawsuits generally tarnish the image of an organization to consumers. In 2003, the company was forced to implement training and pay a total of $95000 after the court established that they did not accommodate a disabled employee. The Equal Employment Opportunity Commission also accused Target of racial hiring practices. Opportunities Reaching new markets Target is undertaking an effective domestic and regional expansion plan. However, it may benefit from un-entered markets in the US. Extensive penetration in Hawaii and Vermont will increase the overall output. Increase in private label brands Target has numerous private products in the market. Studies reveal that of every five products one is a private label (Brassington, 89). These products account for up to $50 billion of all retail businesses. This offers an opportunity for Target to increase the overall sales. Global expansion Target Corporation already enjoys global popularity because of brand, marketing and advertising. Therefore, expansion of stores in the foreign arena would make it less vulnerable to a decline in the US economy. This will also increase competition with Wal-Mart. Threats Declining US economy The US economy has been on a downturn in recent years. There has been a recession and a credit crisis in 2009. The revenue growth for Target will also be affected. The housing crisis and inflation in utility prices and food leaves the consumers with little disposable income. In addition, the main market is based in the US. Ultimately, the organization cannot fall back on foreign markets. Ultimately, the company will experience lower profits. Competition Target competes at the local, national and international level with other key retail players. In addition, there are internet businesses that sell similar products. Consolidating their marketing presence under this system becomes difficult. Mergers also threaten the stability of Target. For instance, Sears and K-Mart have merged to reach a larger consumer base. Foreign retailers also create a threat towards Target’s Market share. The four Ps of marketing Organization should ensure their service or product appropriately reach the target market. This can be done with the 4Ps of marketing Product This refers to how the service or product looks and functions in order to meet the requirements of the target market. This takes into consideration branding, product information and packaging. Price This refers to the cost of the commodity or service to the consumer. The price should therefore fit and suit the capabilities of the target market (Hiam, 79). Placement This refers to the availability of the product. This should consider accessibility, type of outlet such as stores and pharmacies and operating hours of the outlets. Promotion This is the method used in communications and advertising in order to encourage consumers to use the service or merchandise. Channels used must reach the target audience. Some of the major channels used are television, internet, newspapers and brochures. Marketing mix Products Target has numerous labels such as Target.com, Target and Super target. They offer various products in Home accessories Furniture Baby equipment Electronics Outdoor sports equipment Men, women, children and baby fashion items and accessories Gifts and gift cards Automotive accessories Office and school supplies Consumables and food items Some of the major services offered include Pharmaceutical services Health clinics Food avenue outlets or restaurants Target Baby Registry Portrait studios Target lists on-line and store The target product mix is inclusive of their private label brands such as Embark, Kool Toyz, Market pantry and many more. Target also sells merchandise under brands that are licensed such as Chefmate, Fieldcrest, and C9 by champion and others. The company has a distribution network but also uses third parties like selected food items. The orders for Target.com are also filled by the corporate distribution network, shipped from vendors or third parties. Target provides services for merchandise from online and stores. The company also entered the generic drug market to provide pharmacy patrons to purchase particular generic drugs at $4 dollars. Target has gift registries for potential purchasers. Target gift cards are among the most popular gift ideas for the organization and are advertised frequently. In the year 2006, target gained over $1.5 billion form gift transactions. The company should effectively use its private labels for major product marketing. Price The company offers discounted prices for quality goods and services. Pricing is done after analyzing the price of their competitors. Weekly sales and clearance items are some of the attractions for Target consumers. The annual offers are also essential towards maintaining and attracting new consumers. Prices should reduce considerably in order to reach to the overall American population. Distribution Target has 5 import warehouses, over 26 regional distribution centers and a single Target.com distribution center. Target.com merchandise is shipped directly to customers through the distribution center or via USPS and Fed Ex. It has standard shipping options, 1-day and 2-day shipment options. Consumers acquire products directly from Target stores. This system ensures that the product that reaches the consumer is of high quality and suits their specification. Promotion Target spends over $1.8 million towards advertising. This is inclusive of newspaper circulars, TV commercials, brochures and internet advertisements. They post weekly ads on the internet and distribute weekly circulars to 50 million households. Target invests heavily in newspaper advertisement. However, newspaper usage is declining and the company should extensively use the internet as an avenue (Blythe, 56). More customers will be reached via the internet particularly the young population. Parameters for Sustainable Marketing Metrics Marketers use metrics as a medium of understanding their target market. These metrics include Return on investment Targets Leads Return on investment The primary goal of marketing matrices is to achieve an accurate measure of Return on Marketing Investment (ROI) or program effectiveness. This can be useful for Target Corporation in order to ensure the organization is spending more on profitable revenues (Kerin, 97). This can be applied on the concept of newspaper advertising where the company invests heavily despite the decline in newspaper usage. Targets This takes into account any person across the globe that receives the marking methodologies. When this is applied to the Target brand, it is resourceful towards tracking the number of individuals receiving the advertisement. This can also be applied towards the people receiving internet advertisements from target in order to formulate an effective internet marketing strategy. Leads This refers to the prospects of having a particular likelihood that a qualified market is suitable for a particular product and is likely to use the solution through a specific timeframe. Target marketing can use this to reach out to the male market. This is because majority of its customers are female. Some companies use the BANT criteria. The source for the leads and those that produce the highest profitability in revenues for Target should also be analyzed. Social Media Marketing for Sustainability Social media use has been on the increase in recent years. Companies have also realized the importance of marketing in this new frontier. Businesses are also marking great results from social media marketing. Some of the main marketing strategies include Using various means to attract customers and compress the sales cycles (Chaffey, 56). This is done through homage to compelling reportage where organizations hire experienced writers, filmmakers and reporters to tell a complex story about the organization. Creating brand awareness, priority and preference using decision makers and key social figures. This is done through building bold alliances and collaborating with NGOs and charities in support of similar goals and raising awareness. Monitoring and analyzing the level of competition with other corporate organizations. This is also done to ensure the organization is ahead. This is done through creation of a social media sustainability vehicle. Sustainability Audit Sustainability audits refer to a review of company programs and emphasizes on market based solutions for environmental problems. Target Corporation has been among the organizations that employ green solutions towards their business activities. It agreed to reduce the sale of harmful materials that contain PVCs. These chemicals have adverse effects on the environment. The marketing and other strategies have also integrated environment friendly approaches. In the year 20007, Target initiated a 13-page report for current and future plans towards being more earth friendly. Though the organization has undertaken major efforts towards sustainability, more efforts should be undertaken to protect the environment. Recommendations for the Target brand The organization should undertake a more effective marketing strategy through the internet. The internet is labeled as one of the major marketing frontiers (Hanson, 98). Therefore using social media sites and blogs will create a bigger market reach for Target. This advertisement process should be on a regular basis. The company should also diversify to the global market. Emerging markets such as China, India and Brazil offer a key investment destination for the organization. This will also cushion the company from the effects of the economic crisis that may occur in America. The organization should also have a direct mailing strategy. This should have coupon, incentives and other attractive offers in order for more people to shop at Target and Target.com. This will help attract and sustain more customers. Report findings Target Corporation has established an extensive marketing strategy for all its brands. The organization also allocates a considerable level of finances on marketing and marketing strategies. It has also made use of the conventional methods of advertising such as newspapers, mail and television. However, it has not yet established itself in internet marketing. The organization also needs to reach out to the male population in order to strengthen the market share. Carryout advertisements that appeal more to men will be beneficial for increasing the total male consumers. Work cited Blythe, Jim. Key Concepts in Marketing: Marketing. Los Angeles, Calif: SAGE, 2009. Print. Brassington, Frances, and Stephen Pettit. Principles of Marketing. Harlow, England: Financial Times Prentice Hall, 2009. Print. Chaffey, Dave. Internet Marketing: Strategy, Implementation and Practice. Harlow: Prentice Hall Financial Times, 2011. Print. Dayton, Bruce B, and Ellen B. Green. â€Å"The Birth of Target.† Hennepin History. 71.2 (2012). Print. Hanson, Ward A, and Kirthi Kalyanam. Principles of Internet Marketing. Mason, Ohio: South-Western, 2004. Print. Hiam, Alexander, and Linda G. Rastelli. Marketing. Hoboken, NJ: John Wiley, 2007. Print. Kerin, Roger A. Marketing. New York: McGraw-Hill/Irwin, 2006. Print. Rowley, Laura. On Target: How the World’s Hottest Retailer Hit a Bullseye. Hoboken, N.J: J. Wiley, 2003. Print.

American Dream And The Civil Rights English Literature Essay

American Dream And The Civil Rights English Literature Essay As a continuation of the African-American quest for their racial pride and the creation of African-American political and cultural institutions in the United States of America, the role of dream was significant to the African-American people. It was not only a motif that was very much a part of the American phenomenon157, but was as a part of African culture as well. Dream had a reverence in the African-American community. African-Americans dealt with dreams as â€Å"part of their reality, and the course it’s related to the spiritual†.158 They believed, that was how God communicated to them. African Americans had a traditional way with dreams. Dreams were used all over Africa as part of â€Å"the healing process†, â€Å"if they [Africans] don’t dream, I [healer] cannot heal them†.159 That was from Zulu culture.160 Africans trusted dreams. They believed, in dreams their spirits came in touch with ancestors, or with the spirits of their living person s, or with higher spiritual being. Sometimes, dreams were used as a means of witchcraft, or they were sent by deceitful spirits. Other dreams might convey wisdom and interests of the departed. People, therefore, watched their dreams and talked about them, and they often took them to experts for interpretation. Traditionally, the interpreters of dreams included herbalists, sorcerers, diviners, and priests.161 Such beliefs (connecting dreams with ancestors) led Westerns to suppose mistakenly, that Africans worshiped their ancestors. However, the founder of Kwanzaa, 162 affirmed that Africans worshiped only God, the Creator, in his many manifestations. Ancestors were merely â€Å"spiritual intercessors between human[s] and the Creator†.163 These traditional dream beliefs were part of a broad enhancement of African-Americans’ identity in the United States of America. They represented the survival of African dream culture in Northern America.164 The cultural survival was mo re than just a useful concept. It was a deep article of faith for many of those whose forebears were torn from their native ground, scattered, and deliberately stripped of their cultures. In his play Going to Meet the Light, interviewee, Daniel Wideman linked between cultural survival, personal survival, and dreams. A character repeated what her grandmother taught her: She told me, the only thing that kept black folk going, through slavery and ever since, was that we got the power to remember what we never knew. That power is what kept our culture alive through the dark timesà ¢Ã¢â€š ¬Ã‚ ¦But, no matter how dark it gets, we still rise. We rise because, together we can always remember a story we never knew, a dream we never dreamed and we can ride that dream out and up into the light.165 In an old short story, Paul Laurence Dunbar (1872-1906) had called attention to dreams as one device by which a slave kept going. â€Å"To [a slave,] slavery was [a] deep night. What a wonder, then , that he should dream, and that through the ivory gate should come to him the forbidden vision of freedom†.166 The general point was, however, the meaning of â€Å"survival† meant â€Å"dreaming†, which was one of the sophisticated coping devices by which African-Americans had â€Å"survived so well† through slavery to the present. This was what Darry Burrow stated, â€Å"It was a way to keep going and be a normal person, despite things that are designed to make [African American] not a normal person†.167 African-Americans’ endurance and survival during slavery were recognized by dream.

Leagalization of Medical Marijuana Essay Example | Topics and Well Written Essays - 500 words

Leagalization of Medical Marijuana - Essay Example Unlike alcohol abuse and other drug abuse that kill the grey cells causing brain damage or long term memory loss, the use of Marijuana causes only short term memory loss and that too, only while the individual is under its influence. Marijuana does not cause long term memory loss neither does it effect the immune system in the body. According to the UCLA School of Medicine study in 1997, (Volume 155 of the American Journal of Respiratory & Critical Care Medicine) on 243 Marijuana smokers for chronic lung disease, over the period eight years, it was found that "Neither the continuing nor the intermittent marijuana smokers exhibited any significantly different rates of decline in lung function as compared with those individuals who never smoked marijuana." In relation to smoking of Marijuana, the study found "No differences were noted between even quite heavy marijuana smoking and non-smoking of marijuana."The study concluded that unlike tobacco that is a major cause of deaths in the country, death from an overdose of Marijuana has never been recorded so far. Moreover, Legal prohibition of drugs is not going to prevent its consumers from taking them.